Supermarket chain ASDA has awarded new supply deals to an additional 13 Scottish craft breweries collectively worth £850,000.
In almost all of ASDA’s Scottish stores, there will be an additional 25 lines of Scottish craft beer going onto the shelves taking their stocking total up to 75 Scottish beers, ales and ciders.
The deal marks listings for some of our customers who we regularly distribute for. The deal also marks the first-ever supermarket listing for Knops Brewery, Jaw Brewery, Isle of Skye Brewery, Loch Lomond Brewing, Wooha Brewing and Stewart Brewing.
Brian O’Shea, Asda’s regional buying manager for Scotland, said: “The craft beer culture continues to grow, and it’s clear customers are trading up to more premium beers, particularly ones which come from local brands.
“The new lines we have launched are all premium quality and will give customers a new more local choice, with a variety of flavours to suit every palate and occasion.”
Craft Beer Clan of Scotland director, Chris Miller, said: “The Craft Beer Clan works hard to promote Scottish craft beer at home and abroad, and it’s fantastic we’ve been able to work with a major retailer such as Asda.
“The craft brewing sector is renowned for its collaborations, so to be able to bring so many new brand listings to the supermarket stores across Scotland has been a great opportunity as we continue to build on Scotland’s reputation as a world-class producer of drink.”
The new listings include:
- Deeside Brewery, Aberdeen based independent craft brewery, winning awards for their range, will supply Macbeth Scott Pale and Laf Califor Steam
- Lerwick Brewery, based in Shetland and run by Rhanna Turberville, will supply 60 Degrees North Lager and Skippers Ticket Shetland
- Eden Mill Brewery, St. Andrews based brewery will supply 19th Brew and St Andrews Blonde, both created by Scott Gowans from his own recipes and from locally sourced products
- Jaw Brew, husband and wife team Mark and Alison Hazell run this Glasgow based brewery and will supply Brewery Glide and Brewery Reef in its first ever supermarket listing
- Knops Beer Company, based in East Lothian, will supply India Pale Ale and California Common in its first supermarket listing
- WEST Brewery , based in Glasgow and run by Bavarian-born Petra Wetzel, will supply St Mungo, which is made in accordance with the Reinheitsgebot German Purity Law of 1516
- Loch Ness Brewery , which started out in 2011 making beer for the Crossland’s Hotel, will supply LightNESS and HoppyNESS
- Stewart Brewing, based in Edinburgh and run by husband and wife team Steve and Jo Stewart, are set to supply Hollyrood and Edinburgh Gold in what is the first ever supermarket listing for their award winning beers
- Loch Lomond Brewery, based in Alexandria and run by Fiona and Euan MacEachern, will supply West Highland Way, Bonnie n’Blond and Ale of Leven in what is their first ever supermarket listing
- WooHa Brewing Company, which launched in Nairn just over a year ago with a predominantly female management team, will supply Porter and Wheat in its first ever supermarket listing
- Isle of Skye Brewing Co, will supply Skye Red, originally named Red Cuillin and the brewery’s first ale – and Skye Gold – originally named Hebridean Gold – in what is the brewery’s first major supermarket listing
- Isle of Arran brewery, which has been brewing on the island for more than a decade, will supply Brewery Dug Red Squirrel and Arran Guid Ale.
- The Kelburn Brewing Company, a family-run brewery based in Glasgow, will supply its Cart Blanche ale its first permanent supermarket listing with a major retailer